Business Agility vs Systems Entropy

Synopsis

As already noted, the seamless integration of business processes and IT systems may bring new relevancy to the OODA (Observation, Orientation, Decision, Action) loop, a real-time decision-making paradigm originally developed by Colonel John Boyd for USAF fighter jets.

Agility: Orientation (Lazlo Moholo-Nagy)
Agility & Orientation (Lazlo Moholo-Nagy)

Of particular interest for today’s business operational decision-making is the orientation step, i.e the actual positioning of actors and the associated cognitive representations; the point being to use AI deep learning capabilities to surmise opponents plans and misdirect their anticipations. That new dimension and its focus on information brings back cybernetics as a tool for enterprise governance.

In the Loop: OODA & Information Processing

Whatever the topic (engineering, business, or architecture), the concept of agility cannot be understood without defining some supporting context. For OODA that would include: territories (markets) for observations (data); maps for orientation (analytics); business objectives for decisions; and supporting systems for action.

OKBI_ooda
OODA loop and its actual (red) and symbolic (blue) contexts.

One step further, contexts may be readily matched with systems description:

  • Business contexts (territories) for observations.
  • Models of business objects (maps) for orientation.
  • Business logic (objectives) for decisions.
  • Business processes (supporting systems) for action.
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The OODA loop and System Perspectives

That provides a unified description of the different aspects of business agility, from the OODA loop and operations to architectures and engineering.

Architectures & Business Agility

Once the contexts are identified, agility in the OODA loop will depend on architecture consistency, plasticity, and versatility.

Architecture consistency (left) is supposed to be achieved by systems engineering out of the OODA loop:

  • Technical architecture: alignment of actual systems and territories (red) so that actions and observations can be kept congruent.
  • Software architecture: alignment of symbolic maps and objectives (blue) so that orientation and decisions can be continuously adjusted.

Functional architecture (right) is to bridge the gap between technical and software architectures and provides for operational coupling.

Business Agility: systems architectures and business operations
Business Agility: systems architectures and business operations

Operational coupling depends on functional architecture and is carried on within the OODA loop. The challenge is to change tack on-the-fly with minimum frictions between actual and symbolic contexts, i.e:

  • Discrepancies between business objects (maps and orientation) and business contexts (territories and observation).
  • Departure between business logic (objectives and decisions) and business processes (systems and actions)

When positive, operational coupling associates business agility with its architecture counterpart, namely plasticity and versatility; when negative, it suffers from frictions, or what cybernetics calls entropy.

Systems & Entropy

Taking a leaf from thermodynamics, cybernetics defines entropy as a measure of the (supposedly negative) variation in the value of the information supporting the control of viable systems.

With regard to corporate governance and operational decision-making, entropy arises from faults between environments and symbolic surrogates, either for objects (misleading orientations from actual observations) or activities (unforeseen consequences of decisions when carried out as actions).

So long as architectures and operations were set along different time-frames (e.g strategic and tactical), cybernetics were of limited relevancy. But the seamless integration of data analytics, operational decision-making, and IT supporting systems puts a new light on the role of entropy, as illustrated by Boyd’s OODA and its orientation component.

Orientation & Agility

While much has been written about how data analytics and operational decision-making can be neatly and easily fitted in the OODA paradigm, a particular attention is to be paid to orientation.

As noted before, the concept of Orientation comes with a twofold meaning, actual and symbolic:

  • Actual: the positioning of an agent with regard to external (e.g spacial) coordinates, possibly qualified with the agent’s abilities to observe, move, or act.
  • Symbolic: the positioning of an agent with regard to his own internal (e.g beliefs or aims) references, possibly mixed with the known or presumed orientation of other agents, opponents or associates.

That dual understanding underlines the importance of symbolic representations in getting competitive edges, either directly through accurate and up-to-date orientation, or indirectly by inducing opponents’ disorientation.

Agility vs Entropy

Competition in networked digital markets is carried out at enterprise gates, which puts the OODA loop at the nexus of information flows. As a corollary, what is at stake is not limited to immediate business gains but extends to corporate knowledge and enterprise governance; translated into cybernetics parlance, a competitive edge would depend on enterprise ability to export entropy, that is to decrease confusion and disorder inside, and increase it outside.

Working on that assumption, one should first characterize the flows of information to be considered:

  • Territories and observations: identification of business objects and events, collection and analysis of associated data.
  • Maps and orientations: structured and consistent description of business domains.
  • Objectives and decisions: structured and consistent description of business activities and rules.
  • Systems and actions: business processes and capabilities of supporting systems.
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Static assessment of technical and software architectures for respectively observation and decision

Then, a static assessment of information flows would start with the standing of technical and software architecture with regard to competition:

  • Technical architecture: how the alignment of operations and resources facilitate actions and observations.
  • Software architecture: how the combined descriptions of business objects and logic facilitate orientation and decision.

A dynamic assessment would be carried out within the OODA loop and deal with the role of functional architecture in support of operational coupling:

  • How the mapping of territories’ identities and features help observation and orientation.
  • How decision-making and the realization of business objectives are supported by processes’ designs.
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Dynamic assessment of decision-making and the realization of business objectives’ as supported by processes’ designs.

Assuming a corporate cousin of  Maxwell’s demon with deep learning capabilities standing at the gates in its OODA loop, his job would be to analyze the flows and discover ways to decrease internal complexity (i.e enterprise representations) and increase external one (i.e competitors’ representations).

That is to be achieved with the integration of  operational analytics, business intelligence, and decision-making.

OKBI_BIDM
Seamless integration of operational analytics, business intelligence, and decision-making.

Further Readings

Business Agility & the OODA Loop

Preamble

The OODA (Observation, Orientation, Decision, Action) loop is a real-time decision-making paradigm developed in the sixties by Colonel John Boyd from his experience as fighter pilot and military strategist.

moholy nagy spheres1
How to get inside opponent’s loop (Lazlo Moholy-Nagy)

The relevancy of OODA for today’s operational decision-making comes from the seamless integration of IT systems with business operations and the resulting merits of agile development processes.

Business: End of Discrete Time-Frames

Business governance was used to be phased: analyze the market, select opportunities, build capabilities, launch operations. No more. With the melting of the fences between actual and symbolic realms, periodic transitional events have lost most of their relevancy. Deprived of discrete and robust time-frames, the weaving of observed facts with business plans has to be managed on the fly. Success now comes from continuous readiness, quicker tempo, and the ability to operate inside adversaries’ time-scales, for defense (force competitor out of favorable position) as well as offense (get a competitive edge). Hence the reference to dogfights.

Dogfights & Agile Primacy

John Boyd train of thoughts started with the observation that, despite the apparent superiority of the soviet Mig 15 on US F-86 during the Korea war, US fighters stood their ground. From that factual observation it took Boyd’s comprehensive engineering work to demonstrate that as far as dogfights were concerned fast transients between maneuvers (aka agility) was more important than technical capabilities. Pushed up Pentagon’s reluctant ladders by Boyd’s sturdy determination, that conclusion have had wide-ranging consequences in the design of USAF fighters and pilots formation for the following generations. Its influence also spread to management, even if theories’ turnover is much faster there, and shelf-life much shorter.

Nowadays, with the accelerated integration of business processes with IT systems, agility is making a comeback from the software engineering corner. Reflecting business and IT convergence, principles like iterative development, just-in-time delivery, and lean processes, all epitomized by the agile software development model, are progressively mingling into business practices with strong resemblances to dogfights; and the resemblances are not only symbolic.

IT Systems & Business Competition

While some similarities between dogfights and business competition may seem metaphorical, one critical aspect is all too real, namely the increasing importance of supporting machines, IT systems or fighter jets.

Basically, IT systems, like fighters’ electronics, are tasked to observe environments, analyse changes in relation to position and objectives, and support decision-making. But today’s systems go further with two qualitative leaps:

  • The seamless integration of physical and symbolic flows let systems manage some overlapping between supporting decisions and carrying out actions.
  • Due to their artificial intelligence capabilities, systems can learn on-the-job and improve their performances in real-time feedback loops.

When combined, these two trends have drastic impact on the way machines can support human activities in real-time competitive situations. More to the point, they bring new light on business agility.

Business Agility

As illustrated by the radical transformation of fighter cockpits, the merging of analog and digital flows leaves little room for human mediation: data must be processed into information and presented instantly along two critical dimensions, one for decision-making, the other for information life-cycle:

  • Man/Machine interfaces have to materialize the merging of actual and symbolic realms as to support just-in-time decision-making.
  • The replacement of phased selected updates of environment data by continuous changes in raw and massive data means that the status of information has to be incorporated with the information itself, yet without impairing decision-making.

Beyond obvious differences between dogfights and business competition, that double exigence is to characterize business agility:

  1. Observation: understanding the nature, origin, and time-frame of changes in business environments (aka territories).
  2. Orientation: assessment of the reliability and shelf-life of pertaining information (aka maps) with regard to stakes and current positions and operations.
  3. Decision: weighting of options with regard to enterprise stakes and capabilities.
  4. Action: carrying out of decisions according to stakes and time-frames.

That understanding of business agility is to be compared with its development and architecture cousins. Yet it doesn’t seem to add much to data analytics and operational decision-making. That is until the concepts of observation and orientation are reassessed with regard to EA maps and territories.

Using OODA blueprint to integrate business intelligence and operational decision-making into enterprise architecture.

Such integration is to become a primary success factor for enterprises immersed in digital environment.

Agility & Orientation: Task vs Tack

To begin with basics, the concept of Orientation comes with a twofold meaning, actual and symbolic:

  • Actual: a position with regard to external (e.g spacial) coordinates, possibly qualified with abilities to observe, move, or act.
  • Symbolic: a position with regard to internal (e.g beliefs or aims) references, possibly mixed with known or presumed orientation of other agents, opponents or associates.

When business is considered, data analytics is supposed to deal comprehensively and accurately with markets’ actual orientations. But the symbolic facet is left largely unexplored.

Boyd’s contribution is to bring together both aspects and combine them into actual practice, namely how to foretell the tack of your opponents from their actual tracks as well as their surmised plans, while fooling them about your own moves, actual or planned.

Such ambitions, once out of reach, can now be fulfilled due to the combination of big data, artificial intelligence, and the exponential growth on computing power.

Further Readings